Neuromarketing Debate, May 23rd
Do you feel like neuromarketing is a disruptive new technology, or just another example of neurohype? Regardless of where you stand on the issue you might be interested in a debate I will be participating in next Monday, the 23rd of May, at Stanford Medical School.
The Stanford Interdisciplinary Group on Neuroscience and Society (SIGNS) is hosting the debate, which is focused on neuroscience in the marketplace. Jim Sullivan, the CEO of NeuroSky, Uma Karmarkar from the Stanford Graduate School of Business, and myself will all weigh in on the topic of whether neuroscience is being used to manipulate consumers.
I think you might already know where I stand based on my ‘Seven Sins’ neuromarketing post, but the event promises to be a lively affair with a diverse array of perspectives. Come check it out if you are in the bay area next week!