{"id":204,"date":"2008-11-16T15:11:51","date_gmt":"2008-11-16T22:11:51","guid":{"rendered":"http:\/\/prefrontal.org\/blog\/?p=204"},"modified":"2026-03-06T13:28:46","modified_gmt":"2026-03-06T20:28:46","slug":"quote-of-the-week-gigerenzer","status":"publish","type":"post","link":"https:\/\/prefrontal.org\/blog\/2008\/11\/quote-of-the-week-gigerenzer\/","title":{"rendered":"Quote of the Week &#8211; Gigerenzer"},"content":{"rendered":"<p>A former chairman of the Harvard Psychology department once asked me &#8220;Gerd, do you know why they love those pictures [the fMRI activity maps]?&#8217; It is because they are like women: they are beautiful, they are expensive, and you don&#8217;t understand them&#8221; &#8211; <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gerd_Gigerenzer\">Gerd Gigerenzer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A former chairman of the Harvard Psychology department once asked me &#8220;Gerd, do you know why they love those pictures [the fMRI activity maps]?&#8217; It is because they are like women: they are beautiful, they are expensive, and you don&#8217;t understand them&#8221; &#8211; Gerd Gigerenzer<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","hentry","category-mri","category-quotes"],"_links":{"self":[{"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":6,"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":1544,"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions\/1544"}],"wp:attachment":[{"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prefrontal.org\/blog\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}